· ReviewBoost Team · reputation · 1 min read
Reputation Repair: How to Handle Unfair or Fake Google Reviews
Flag, respond, and recover — a field‑tested playbook to minimize damage and rebuild your rating quickly.
Step 1 — Identify violations and flag correctly
Use Google’s categories (off‑topic, spam, conflict of interest, etc.). Document everything (screenshots, dates, links) for follow‑up.
Step 2 — Publish a measured, trust‑building reply
Structure: thank, empathize, offer resolution, invite offline follow‑up. Keep it calm, specific, and solution‑oriented.
Step 3 — Offset with fresh, relevant positives
Plan a drip‑feed of new reviews. Encourage specifics: service names, neighborhoods, use‑case keywords.
Step 4 — Monitor impact and iterate
Track rating delta, query growth, impressions, and conversions. Adjust pacing and content variety if removals occur.
